Secrets Shhh EDM Campaigns


Secrets Shhh EDM Campaigns and site management

  • Prepping, testing and intepreting data for Secrets Shhh Electronic Direct Mail campaigns
  • Provided reports on clickthrough % and feedback for updating campaigns.
  • Managed existing website built on Adobe Business Catalyst platform as new website was under construction.

Project Responsibilities

Campaign management, primary client contact and site administrator.

Implementing HTML electronic direct mail campaigns, provided statistics for campaigns, interpretation of data and liaising with clients on improvement of click through rates, campaign strategy. Ongoing maintenance of the Business Catalyst based CMS of the Secrets Shhh website during the interim of the new website development.

Project Achievement

Successfully managed eDM campaigns and providing weekly subscription rates for each individual store + Australia and New Zealand overall subscription rates.

Who am I?

Peter Macinkovic is a Digital Strategy Consultant and Technologist based in Melbourne Australia. Lover of whatever makes things tick and the little-big-things that make the web, having a passion for emerging technologies in the digital space we all inhabit.

About me | Contact | Resume (PDF)

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