Birkenstock Australia Website

Project Responsibilities

Project Manager, post-launch primary client contact and change manager.

Responsible for managing website updates, writing scope for new website functionalities, identifying and refining website requirements, communicating with project stakeholders.

Project Achievement

Upon the launch of the new Birkenstock Australia website, an increased online sales volume and traffic to the website brought upon greater attention to the user experience and making incremental improvement to the Front-End and Content Management System. Incremental updates included improving user accessibility, adding new products into the CMS and improving the purchasing mechanisms on the website.



Who am I?

Peter Macinkovic is a Digital Strategy Consultant and Technologist based in Melbourne Australia. Lover of whatever makes things tick and the little-big-things that make the web, having a passion for emerging technologies in the digital space we all inhabit.

About me | Contact | Resume (PDF)

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